Cinnabon to Open 10 Outlets in Libya

Cinnabon, the Atlanta-based bakery chain that opened a bakery-cafe in downtown Tripoli in July, said it plans to open at least 10 new locations in Libya over the next five years.

Positioned as more up-market than the chain’s food court roots in the U.S., the shop has become a fixture on the fashionable Gargaresh Road, where it attracts an affluent clientele. The prices are First World too, with a cinnamon bun and a regular coffee costing 6.50 dinars, or about $5.15, close to the price in the U.S.

"It’s a virgin land," manager Abdelo-Meged says of the country. "Any franchise coming here will be a success."

(Source: BusinessWeek)

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